Social Media 101: Morning workshop

This 2 hour workshop will address the fundamentals of using social media to advertise and enhance your business. We will discuss how several main social media platforms operate, and how potential customers use them. We will consider which platforms are the best fit for your business, and possible ways to utilize them. You'll leave armed with some of the "mystery" of social media de-mystified.

This is Part one of our four part series.
This class stands alone as a fantastic tool to get you started in efficient, well planned social media work. And truly...every business needs to be on and using social media!

Expect a casual, laid-back atmosphere with plenty of time for discussion and questions.

Bring your laptop.

We'll provide a snack, coffee or tea, and printables to take home.

Upcoming dates:
January 17th, 9-12

Basic Outline:

Overview: What each platform Does

Visual Platforms
Professional Platforms
Emotional Platforms

Specific Uses for each platform:

Facebook
Twitter
Instagram
Google+
Pinterest
Newsletters
LinkedIn
Others?

Next Steps:

What are you hoping to accomplish with your social media interactions?
Which 1-2 platforms fit your business best?

Make a plan:
Step 1: Have relevant/good content to share
Step 2: Have a sharing strategy
When
Who
How often
Why? (purpose, content)
Step 3: Grow your following/reach